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Tencent Focuses on New IP Frontiers at INTA 2024 Annual Meeting
Integrated digital IP drives memorable and effective brand experiences
Tencent Talks IP
Tencent is committed to helping brands harness the full potential of their IP. This includes new ways to engage consumers, like via video games, as well as through expansive communications services that connect over a billion users.
Tencent will share its story as an innovator, creator, and IP rights holder featuring over 45,000 registered trademarks and more than 39,000 patents, as well as how it helps other brands protect their IP, at the upcoming International Trademark Association Annual Meeting in Atlanta in the United States.
Workshops
INTA Anti-Counterfeiting
Industry leaders will discuss anti-counterfeiting strategies and best practices to protect brands
Brand Protection Platform
We will share the features and capabilities of our Weixin/WeChat platform, as well as how we apply innovative brand protection mechanisms to combat the advertising and sale of counterfeit products
Panel: Maximizing the value of IP in video games
We will host a panel moderated by World Trademark Review’s (WTR) Trevor Little to discuss how brands are exploring new experiences for video games to maximize the value of their IP and engage with a global audience.
Highlights: Trademark licensing for video games and enhancing the value of intangible assets.
Workshops
INTA Anti-Counterfeiting
Industry leaders will discuss anti-counterfeiting strategies and best practices to protect brands
Brand Protection Platform
We will share the features and capabilities of our Weixin/WeChat platform, as well as how we apply innovative brand protection mechanisms to combat the advertising and sale of counterfeit products
Panel: Maximizing the value of IP in video games
We will host a panel moderated by World Trademark Review’s (WTR) Trevor Little to discuss how brands are exploring new experiences for video games to maximize the value of their IP and engage with a global audience.
Highlights: Trademark licensing for video games and enhancing the value of intangible assets.
